They're http://clubs.scholastic.com/, but I'm guessing either somebody else made troll.com redirect there or they registered the domain and made it redirect to http://clubs.scholastic.com/.

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I hope they're not making a books series based on trolls.
I mean, if I go on troll.com, I'd want to see a giant troll face with "Trolololololo" playing in the background.
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