Love it is kind of pointless, because you can see who hist favorate, and it is really the sae thing, and you can't even view what you hit love it on! So I think you should either get rid of fav.'s, and make love it's take it's place, or just get rid of love it's.
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Most people give love-its genorously, while favorites are more of the extreme best in their opinion. People favorite things if they really really like it and/or they want easily access to it, usually because they like it.
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